Its aim is to unite Israelis across the political spectrum and establish broad consensus to repair and strengthen Israeli society. The client sought a smart branding solution that would communicate values of trust, unity as opposed to uniformity, and statehood in a time of national crisis. This project was an urgent, real-time response to the national crisis, requiring a rapid turnaround in an extremely short timeframe. The challenge was to design a visual identity that communicated unity and healing without referencing local political bodies or figures. The branding needed to appeal to a broad and diverse audience, representing all parts of Israeli society while avoiding any biased imagery that could divide or alienate different groups.