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Terasky, a leading provider of cloud solutions, partnered with Amazon Web Services (AWS) to celebrate the launch of a new AWS availability region in Israel.

The client required an attractive and professional landing page to mark the milestone, showcase their expertise in AWS services, and drive engagement. Key challenges included selecting appropriate visuals and effectively communicating specific cloud-related concepts despite limited prior familiarity with the field. Additionally, the design had to align with Terasky’s existing brand language, expanding on current assets to create a cohesive look and feel, while also meeting Amazon’s content and branding requirements.

Terasky AWS

Official AWS Landing Page

DISCIPLINES

Web design, ux/ui

ROLE

Designer

COLLABORATORS

Fine Line Studio

YEAR

2023

I started by conducting thorough research into the cloud solutions industry and marketing trends to better understand the key concepts and expectations of the target audience. Based on these insights, I designed a structured wireframe that prioritized user flow and followed marketing funnel principles to guide users through an intuitive experience. To enhance Terasky’s visual language, I created custom icons and digital illustrations, expanding their existing assets to align with the brand. I also focused on developing a clean, user-friendly form to maximize conversions. Throughout the process, I made sure that the design complied with AWS’s strict guidelines regarding content presentation, formats, and developer handoff.
The final landing page effectively showcased Terasky’s partnership with AWS, delivering a polished, engaging user experience. The project was well-received by the client, leading to additional collaborations on future initiatives.

CREDITS

This project was done in Fine Line Studio

Web & UX/UI Designer: Lior Bar-Noi

Development: Terasky

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